Built the online store end to end, except the visual design. Fit-On is a Ukrainian manufacturer of home and professional fitness equipment; the site covers the catalog, product pages, recommendations, discounts, and user accounts.
Developed a custom CMS for managing products, categories, and site content. Migrated the catalog and product descriptions from WordPress, cleaned up and reformatted imported styles so they matched the new storefront, and integrated an online payment system and a CRM for order intake. Also set up Google tools for marketing.